Marketing
Google Ads and Allegro Ads Management Costs: Fee vs. Ad Budget
Two separate costs come with running Google Ads or Allegro Ads campaigns for your business: a fixed monthly management fee, and the ad budget you pay straight to the platform. Here's what each channel runs, in PLN, and how contact hours work from the US.
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Bottom line
Managing Google Ads for an online store runs from PLN 1,500 net a month; for service businesses and restaurants it's from PLN 1,000 net; running Allegro Ads campaigns and listing promotions starts at PLN 750 net a month. Every one of those figures is the management fee alone — whatever you spend on the ads themselves gets paid straight to Google or Allegro, on top.
Why there are always two numbers
Any campaign you run breaks into two costs that never merge:
- A flat management fee, charged monthly, that has nothing to do with how much you spend on ads.
- The ad budget itself, paid directly into your Google Ads account or spent promoting Allegro listings.
Keeping these apart isn't just bookkeeping — it means our fee never quietly climbs alongside your ad spend, so there's zero incentive on our end to push your budget higher than it needs to be.
What management runs, channel by channel
- Google Ads for e-commerce — from PLN 1,500 net a month. Includes text ads, Shopping campaigns built on your Merchant Center feed, display, and Performance Max.
- Google Ads for services and restaurants — from PLN 1,000 net a month. Includes text, display, and smart campaigns built around a call-, form-, or booking-driven business.
- Allegro Ads — from PLN 750 net a month to run campaigns and promote listings. Allegro is Poland's largest online marketplace, so this fits US brands selling — or planning to sell — into that market.
- Remote e-commerce manager — from PLN 3,000 net a month, for when you want one person owning results across your whole sales channel, not just running ads.
None of these are flat-rate quotes — the number you actually get depends on catalog size, how many channels you're running, and the shape your existing campaigns and tracking are in. That's the reasoning behind the "starting at" language on the pricing page.
Why PLN, and what that means for you
We're a Poland-based business, and every invoice we issue is in Polish złoty — that's why the figures above aren't shown in dollars. Any USD price you see elsewhere on the site is just an approximate conversion for reference; what you're actually billed, and settle, is always PLN.
The terms behind the number
No annual contract locks you in — and a one-month notice period applies. Reporting happens monthly, written in plain business language rather than a dump of platform metrics. The first call, where we talk through your goals and current setup, costs nothing.
Reaching us from the US
We run this business out of the EU (Poland) and work with clients remotely, entirely in English. You can reach us Monday through Friday, 16:00–20:00 Polish time (CET/CEST) — translated, that's 10:00 a.m.–2:00 p.m. Eastern, 9:00 a.m.–1:00 p.m. Central, 8:00 a.m.–noon Mountain, and 7:00–11:00 a.m. Pacific. Poland typically sits six hours ahead of Eastern time; for a short window in March and again in late October/early November, that gap shrinks to five hours because the US and EU switch their clocks on different dates. That first call is free either way.
FAQ
Can I pay just for management, skip the ad budget? No — ads can't run without a budget, and that budget always goes straight to Google or Allegro, separately from our fee. Our fee covers management only.
Does the fee scale with how much I spend on ads? No. It's a fixed monthly rate regardless of your ad spend.
What's the cancellation window? One month's notice, no annual contract.
How do I find out what my specific business would pay? Book the free call — our hours are above.
How a new engagement usually starts
No matter which channel you're going with, the opening steps look about the same:
- A no-cost call to nail down what success looks like for your campaigns.
- Auditing or building out the ad account — Google Ads, Merchant Center, or Allegro Ads.
- Launching or restructuring campaigns within whatever scope we agreed on.
- Ongoing tuning plus a monthly report in plain business terms.
If you're not sure which channel makes sense, or just want an outside read on your current sales setup first, a one-off business and marketing analysis (e-commerce audit) is worth considering — an independent look at your sales channels, campaigns, buying journey, and internal processes, wrapped up with a written set of recommendations.
