Practical guides on advertising campaigns, e-commerce and AI implementations – without jargon.
A step-by-step rollout plan for online stores running Google Ads: what to set up first, which campaigns to launch and in what order, and what to check during week one, month one, and the full 90-day ramp-up.
If your brand sells - or plans to sell - in Poland, here's how Allegro Ads promotion works, how the CPC model bills you, and how to check profitability before you raise your budget.
Before you raise your ad budget, run this checklist: measurement accuracy, technical health, the checkout path, your product catalog, and customer service.
A one-time license and a subscription do more than split the bill differently. Here's how to find your break-even point and pick the model that fits how your business actually works.
Quick definitions for the terms that show up across our services, apps, and purchase policies - from Google Ads, ROAS, and Performance Max, to structured data and language models, to OSS, VIES, and the right of withdrawal.
Two separate costs come with running Google Ads or Allegro Ads campaigns for your business: a fixed monthly management fee, and the ad budget you pay straight to the platform. Here's what each channel runs, in PLN, and how contact hours work from the US.
The best way to start with AI at your company is a workshop that ends in a concrete list of processes worth automating. Here's how that workshop leads into ongoing AI implementation support.
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