Practical guides on advertising campaigns, e-commerce and AI implementations – without jargon.
A practical plan for launching Google Ads for e-commerce: the technical foundation, the order to roll out campaigns, and what to watch in the first week, month and up to 90 days.
Types of promotion in Allegro Ads, the CPC model, and how to calculate profitability before increasing your ad budget.
A checklist for auditing an online store – what to check in measurement, technical basics, checkout, product range and service before raising your ad budget.
A one-time license and a subscription differ in more than just how you pay – here's how to work out the break-even point and which model fits your business.
Short definitions of terms used in our service, application and purchase descriptions: from Google Ads, ROAS and Performance Max, through structured data and language models, to OSS, VIES and the right of withdrawal.
Running Google Ads and Allegro Ads campaigns means two separate costs: a fixed management fee, and an ad budget paid directly to the platform. Here's what each channel costs.
AI implementation is best started with a workshop that ends with a concrete list of processes to automate. Here's the path from the workshop to ongoing AI implementation support.
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