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Marketing and sales

Google Ads management for e-commerce

Run Google Ads for your online store — text, Shopping (Google Merchant Center), display, and Performance Max — starting at PLN 1,500 net per month. Built for stores ready to clean up their setup and scale sales through Google.

Updated: · Author: Mateusz Mierzejewski

About the service

Who this is for

This service fits an online store ready to sell through Google Ads — whether your current campaigns need a cleanup, you're launching product campaigns through Google Merchant Center for the first time, or you simply want your ad spend kept separate from a flat management fee.

How it works

We start by setting up or auditing your Google Ads and Google Merchant Center accounts. From there we launch or reorganize your text, product, and Performance Max campaigns and keep optimizing them month over month. Each month you get a report in plain business terms — revenue, cost, and results, not just ad jargon. Your ad budget goes directly to Google, so what you pay us never depends on how much you spend on ads.

Curious what makes up the total campaign cost? See How much does Google Ads and Allegro Ads management cost.

Scope

  • Google Ads account setup and cleanup
  • Text campaigns targeting transactional and brand keywords
  • Shopping/PLA campaigns built on Google Merchant Center
  • Display and remarketing campaigns
  • Performance Max campaign setup
  • Ongoing bid, exclusion, and product-group optimization
  • Monthly reporting in plain business terms

Who it is for

  • Online stores ready to start selling through Google Ads
  • E-commerce businesses whose existing campaigns need a cleanup
  • Stores planning their first Shopping campaigns
  • Businesses that want ad spend kept separate from a flat management fee

How it works

  1. 01

    Free call to nail down campaign goals

  2. 02

    Setup or audit of your account and Google Merchant Center

  3. 03

    Launch and ongoing optimization of text, product, and Performance Max campaigns

  4. 04

    Continuous bid and product-group tuning

  5. 05

    Monthly report and results review in plain business terms

Billing

from $380 net/month – You pay a flat monthly fee starting at PLN 1,500 net — separate from your ad budget, which goes straight to Google. Cancel anytime with one month's notice. Prices are net; for customers outside the EU we don't add Polish or EU VAT, and we don't collect US state sales tax.

Frequently asked questions

How much does Google Ads management cost for an online store?

Starting at PLN 1,500 net per month. The exact price depends on your catalog size, how many campaigns you need, and the scope of work.

Is the ad budget included in the price?

No — your ad budget goes straight to Google, completely separate from the management fee.

Does it cover product campaigns in Google Merchant Center?

Yes — this includes Shopping/PLA campaigns built on a properly configured Google Merchant Center feed.

What is the notice period?

One month, and there's no annual contract to break.

What does the first contact look like?

The first call is free. Our contact hours are Monday–Friday, 16:00–20:00 Polish time (that's roughly 10:00 a.m.–2:00 p.m. Eastern and 7:00–11:00 a.m. Pacific, give or take an hour depending on the time of year, since the US and EU switch to daylight saving on different dates); replies typically arrive the same or next business day.

Do you charge sales tax or VAT on top of the price?

No. Prices are net; for customers outside the EU, including the United States, we don't add Polish or EU VAT, and we don't collect US state sales tax.

Other services: Marketing and sales

  • Allegro Ads

    from $190 net/month

    Running Allegro Ads campaigns and boosting listing visibility.

  • Remote e-commerce manager

    from $750 net/month

    One person, fully accountable for your entire online sales channel's results.

From the knowledge base

  • Marketing

    Google Ads for Online Stores: Your First 90 Days

    A step-by-step rollout plan for online stores running Google Ads: what to set up first, which campaigns to launch and in what order, and what to check during week one, month one, and the full 90-day ramp-up.

  • Marketing

    Google Ads and Allegro Ads Management Costs: Fee vs. Ad Budget

    Two separate costs come with running Google Ads or Allegro Ads campaigns for your business: a fixed monthly management fee, and the ad budget you pay straight to the platform. Here's what each channel runs, in PLN, and how contact hours work from the US.

Not sure what to choose? Describe your situation – I'll suggest options with no obligation.

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