Practical guides on advertising campaigns, e-commerce and AI implementations – without jargon.
Short definitions of terms used in our service, application and purchase descriptions: from Google Ads, ROAS and Performance Max, through structured data and language models, to OSS, VIES and the right of withdrawal.
Running Google Ads and Allegro Ads campaigns means two separate costs: a fixed management fee, and an ad budget paid directly to the platform. Here's what each channel costs.
AI implementation is best started with a workshop that ends with a concrete list of processes to automate. Here's the path from the workshop to ongoing AI implementation support.
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