Marketing and salesAbout the service
When it makes sense
This version of the service is for service businesses and restaurants where customers more often call, book or send an enquiry than buy straight into a cart – and for local businesses that want more visibility in their area but have no marketing department of their own.
What to expect
First, the Google Ads account and conversion tracking are reviewed, so that what actually brings customers – calls, forms or bookings – is measured. Text campaigns for local and industry keywords, display and smart campaigns are then launched and optimised on an ongoing basis. Once a month you receive a report in business terms. You pay the ad budget directly to Google.
How the management fee and the ad budget are split is explained in How much does Google Ads and Allegro Ads management cost.
Scope
- Setting up or organising the Google Ads account
- Text campaigns for local and industry keywords
- Display campaigns
- Smart campaigns
- Setting up conversion tracking matched to the sales model
- Ongoing campaign optimisation
- Reporting results in business terms
Who it is for
- Service businesses acquiring customers by phone or form
- Restaurants and venues taking bookings or online orders
- Local businesses wanting more visibility in their area
- Businesses without an in-house marketing team
How it works
- 01
Free call to agree on campaign goals
- 02
Setting up or auditing the Google Ads account and conversion tracking
- 03
Launching text, display and smart campaigns
- 04
Ongoing campaign optimisation
- 05
Monthly report in business terms
Billing
from PLN 1,000 net/month – A fixed monthly fee from PLN 1,000 net, independent of the ad budget paid directly to Google. A one-month notice period applies.
Frequently asked questions
How is this different from Google Ads for e-commerce?
It's adapted to service businesses and restaurants, where the customer more often calls, books or sends an enquiry than buys directly in a cart.
How much does it cost?
From PLN 1,000 net per month, depending on scope and the number of campaigns.
Is the ad budget included in the price?
No, you pay the budget directly to Google, separately from the management fee.
What is the notice period?
A one-month notice period applies, with no annual lock-in.
How do I get started?
The first call is free. Contact hours: Mon–Fri, 16:00–20:00 Polish time.
