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Analysis, optimisation and training

Business and marketing analysis (e-commerce audit)

The business and marketing analysis (e-commerce audit) covers sales channels, advertising campaigns, the buying journey and processes – from PLN 3,000 net, one-off. For businesses that want an independent assessment of their current online sales.

Updated: · Author: Mateusz Mierzejewski

About the service

When it makes sense

An e-commerce audit is useful when you want an independent assessment of your current online sales – for example when you're not sure which channel to develop, or want to check the state of campaigns and processes before deciding on next steps.

What to expect

Once the scope is agreed, you give access to your store admin, ad accounts and sales platforms. The analysis covers all of your online sales – from channels and campaigns, through the buying journey and data, to processes and integrations. The result is a document with recommendations ordered by priority, discussed at a joint meeting. You can implement the recommendations yourself or through further collaboration.

When an audit is a good alternative to commissioning campaigns straight away is described in How much does Google Ads and Allegro Ads management cost.

Scope

  • Audit of sales channels (own store, Allegro, other platforms)
  • Audit of advertising campaigns and conversion measurement
  • Analysis of the customer's buying journey
  • Verification of analytics data
  • Review of assortment and pricing across channels
  • Analysis of business processes, integrations and automations
  • A document with recommendations ordered by priority

Who it is for

  • Businesses spending on ads without certainty about the return
  • Businesses considering a change of agency or hiring a specialist
  • Owners who want an independent assessment of current vendors
  • Businesses planning to expand into new channels or markets

How it works

  1. 01

    Free call to agree on the scope of the audit

  2. 02

    Granting access to the store panel, ad accounts and sales platforms

  3. 03

    Analysis of data and processes

  4. 04

    Preparing the document with recommendations

  5. 05

    Discussing the results and implementation priorities

Billing

from PLN 3,000 net – A one-off fee from PLN 3,000 net, depending on the size of the catalogue, the number of sales channels and the scope of the analysis.

Frequently asked questions

How much does an e-commerce audit cost?

From PLN 3,000 net, one-off, depending on the size of the catalogue, the number of channels and the scope of the analysis.

What do I get after the audit?

A document with recommendations ordered by priority, covering sales channels, campaigns, the buying journey and processes.

Do I have to continue working together after the audit?

No, you can implement the recommendations yourself or continue the collaboration – it's your decision.

What data is needed for the audit?

Access to the store panel, ad accounts and sales platforms, agreed individually at the start.

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Let's talk about your business goals

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