Marketing and salesAbout the service
When it makes sense
This service suits an online store that wants to sell through Google Ads while its current campaigns need reorganising, a store planning to start product campaigns based on Google Merchant Center, or a business that wants to separate the ad budget from the fixed management cost.
What to expect
Work starts with setting up or auditing your existing Google Ads and Google Merchant Center accounts. Text, product and Performance Max campaigns are then launched or reorganised and optimised on an ongoing basis. Every month you receive a report in business terms – revenue, costs and result, not just advertising metrics. You pay the ad budget directly to Google, so the management fee does not depend on how much you spend on ads.
What the total cost of campaigns consists of is explained in How much does Google Ads and Allegro Ads management cost.
Scope
- Setting up and organising the Google Ads account
- Text campaigns for transactional and brand keywords
- Product (Shopping/PLA) campaigns based on Google Merchant Center
- Display campaigns and remarketing
- Performance Max campaigns
- Ongoing optimisation of bids, exclusions and product groups
- Reporting results in business terms
Who it is for
- Online stores that want to sell through Google Ads
- E-commerce businesses whose campaigns need cleaning up
- Stores planning to launch product (Shopping) campaigns
- Businesses that want to separate ad spend from a fixed management fee
How it works
- 01
Free call to agree on campaign goals
- 02
Setting up or auditing the existing account and Google Merchant Center
- 03
Launching and optimising text, product and Performance Max campaigns
- 04
Ongoing optimisation of bids and product groups
- 05
Monthly report and review of results in business terms
Billing
from PLN 1,500 net/month – A fixed monthly fee from PLN 1,500 net, independent of the ad budget paid directly to Google. A one-month notice period applies.
Frequently asked questions
How much does Google Ads management cost for an online store?
From PLN 1,500 net per month. The final price depends on the size of the catalogue, the number of campaigns and the scope of work.
Is the ad budget included in the price?
No. You pay the ad budget directly to Google, separately from the management fee.
Does it cover product campaigns in Google Merchant Center?
Yes, the service includes product (Shopping/PLA) campaigns based on a correctly configured Google Merchant Center.
What is the notice period?
A one-month notice period applies, with no annual lock-in.
What does the first contact look like?
The first call is free. Contact hours: Mon–Fri, 16:00–20:00 Polish time; replies usually come the same or next business day.
